Norton Utilities ``Operation Shield``

IMG Live solved Norton Utilities’ need for a mobile, immersive experience that could be taken on the road to promote their products. With a cross promotion with the upcoming Marvel movie, “The Avengers,” a truck was converted into a “Shield Headquarters” with expanding walls and multiple interactive exhibits inside. Free tickets to the movie were handed out to everyone who completed all of the exhibits. The vehicle was taken on a tour around the nation to special events such as SXSW in Austin and the San Diego Comic Con.

ROLE: ideation, art direction, design and production for print, digital and environmental graphics