Jack Morton, San Francisco was tasked with the launch of Samsung’s Galaxy S7 for T-Mobile, starting with plastering its bright magenta billboards all over Times Square in New York City. To show off the phone’s new capabilities, they had virtual reality booths that used the Gear VR to take people away from reality.
A guide walked people through the process of placing the headset and headphones on their head, and then people were immediately transported to one of six demos, such as Lillehammer 360, where you follow a skier in first-person down the slopes in a gorgeous mountain range. Once the demo was completed, attendees pulled prizes from a cube including trips to Las Vegas, $10 gift cards to T-Mobile and more.

ROLE: ideation, design and production of digital, print and environmental graphics