Can you picture it? It’s hard for most to visualize in their heads how proposed graphics are going to look in after installation. Unlike 3D renders, photographic renders use the photos of the actual environments, vehicles, products, etc. as the base on which to apply graphics. And using Photoshop tools and an understanding of light, texture and production capabilities, these renders can be help to provide clients a clear picture of what the final product will look like.

ROLE: Photoshop compositing